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‘JUST MAKE IT’ CAMPAIGN | COMMON GROUND
‘JUST MAKE IT’ CAMPAIGN | COMMON GROUND 커먼그라운드의 아이덴티티를 공고히 하는 연간 캠페인으로 1980년대 서브컬처의 D.I.Y. 정신을 표현하는 <Just make it> 캠페인을 론칭, 바이닐(vinyl, LP)과 아날로그 픽셀(Pixel), 윈터 스포츠 세 가지 키워드로 비주얼 아이덴티티 및 온라인...
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10/100 | LG ELECTRONICS
10/100 Client: LG전자 Project: Online Magazine, Video 10/100은 엘로퀀스 매거진과 LG전자가 협업하여 모바일 판형으로 런칭될 매거진이다. 여러 개의 도시의 컨텐츠를 취합하여 추후에는 출판물로 발행될 예정이기도 합니다. 뉴욕, 베를린, 서울 3개의 도시를 취재하여 각 도시별 10명의 크리에이터, – 포토그래퍼,...
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SEOUL VINYL | COMMON GROUND
J.M.I. Project / JUST MAKE IT / 그냥 만들어 커먼그라운드가 지향하는 1980년대 서브컬처를 이끌었던 도전정신에 주목하여 그것들을 담아낸 미디어를 기반으로 서울에서 자신만의 브랜드를 만들어가고 있는 인물을 조명한다. 시간을 거스르는 자기만의 고집으로 오히려 시대를 선도하게 된 마스터들을 만나 신(scene)에 대한 주관과 그들만의...
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HOHWA DAEBANJEOM
PROJECT. 목포 맛집 호화대반점 ARTIST. 중식 이연복 셰프, 왕육성 셰프 외 중화요리를 중심으로 음식 문화를 연구, 재해석하는 컨템퍼러리 요리팀이다. 100년 역사의 한국형 중식의 정통성을 이어받은 마지막 화교 요리사들로 구성되어 있다. 영상, 아트, 뮤직 등 다양한 장르와 콜라보레이션을 통해 보다 진화된 형태의 음식 문화를 선보이고 있다. 젊고...
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CITY CAMERA PROJECT
시티카메라는 카메라숍 및 포토북서점, 갤러리, 아티스트 프로젝트, 카페가 공존하는 새로운 형태의 ‘포토그라피멀티스페이스’다. 시티카메라는 1980,1990년대 전성기를 이루었던 자동카메라와 그 시대, 정신을 현재로 복각하였으며, 지금의 컬처럴무브먼트를 일으키는 하나의 장이 되고자 한다. 시티카메라가 지향하는 것은 과거를 그대로 답습하는 것이 아닌 그 시대의...
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